E-com­merce has been de­clared as a 2016 pri­or­ity for MENA mar­keters who are in­creas­ingly seek­ing to cap­i­tal­ize on mo­bile. Ac­cord­ing to a 2015 United Na­tions Con­fer­ence on Trade and Devel­op­ment re­port, Bahrain comes first in terms of busi­ness to con­sumer e-

ArabAd - - COVER STORY -


With over 23 mil­lion monthly vis­its and a va­ri­ety of more than 400,000 prod­ucts, Souq.com counts as the largest e-com­merce site in the Arab world. Avail­able prod­uct cat­e­gories in­clude fash­ion, con­sumer elec­tron­ics, house­hold goods, watches and per­fumes. The fast grow­ing on­line plat­form’s lat­est TVC topped Think with Google’s lat­est Youtube Ad Leader­board, which show­cases the most creative ads peo­ple choose to watch dur­ing a cer­tain month.

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