E-commerce has been declared as a 2016 priority for MENA marketers who are increasingly seeking to capitalize on mobile. According to a 2015 United Nations Conference on Trade and Development report, Bahrain comes first in terms of business to consumer e-
With over 23 million monthly visits and a variety of more than 400,000 products, Souq.com counts as the largest e-commerce site in the Arab world. Available product categories include fashion, consumer electronics, household goods, watches and perfumes. The fast growing online platform’s latest TVC topped Think with Google’s latest Youtube Ad Leaderboard, which showcases the most creative ads people choose to watch during a certain month.