Men­nah Ibrahim,

ArabAd - - TRENDS -

en­trusted to com­pa­nies and ser­vices, and lax en­gi­neer­ing and se­cu­rity prac­tices. Con­sumers will start to re­act.”

Ac­cord­ing to Global Web In­dex, GWI, 27 per­cent of peo­ple in the MEA al­ready de­ploy ad-block­ing tools. As a re­sult, says Phillips, brands will have to work much harder, and be more trans­par­ent, to earn con­sumer trust.

MENA Di­rec­tor of the In­no­va­tion Group, and au­thor of the re­port com­mented, “Across all sec­tors, con­sumers are dif­fer­en­ti­at­ing be­tween brands based on their con­cern for their com­mu­ni­ties, and will look to brands that su­per­charge that mis­sion. When you con­sider that Arabs are liv­ing cen­trally dig­i­tal lives, and that 55% of the Mid­dle East’s pop­u­la­tion is be­low the age of 30, brands need to be ask­ing them­selves if they are miss­ing a trick?”

So what’s next? In­no­va­tion Group MENA has iden­ti­fied the 100 trends and changes-- some big, some small, all worth not­ing-- to watch in the re­gion this com­ing year. Some are in­her­ently lo­cal; oth­ers con­verge with larger global trends. In the fol­low­ing, Arabad pub­lishes 20 trends of the Tech and In­no­va­tion and Brands and Mar­ket­ing sec­tor.

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.