5- New Me­dia Net­works

ArabAd - - TRENDS -

spurring the rise of new net­works that rep­re­sent them across gen­res and so­cial plat­forms.

Dun­y­ati, an on­line life­style chan­nel for Arab women, fea­tures seg­ments by celebrity fash­ion blog­gers Ta­mara Farra (aka The Stylish Mouse) and Maya Moussa (aka The Wire Man­nequin) and makeup en­thu­si­asts like Rachel Maa­touk. And Sa7i, one of Saudi Ara­bia’s most pop­u­lar on­line chan­nels, broad­casts brand­spon­sored shows like ‘Broad­cast Show’ (spon­sored by Dori­tos) and ‘Darba Horra’ (spon­sored by Pepsi), con­tin­u­ously col­lab­o­rat­ing with ris­ing tal­ent to con­nect to young Arab au­di­ences.

New me­dia events are also be­ing cre­ated or hosted around th­ese new dig­i­tal stars, cre­ators and their fans. Late last year, Youtube hosted its first ever, Arab fan meet-up, where young afi­ciona­dos could meet some of their Youtube ‘stars’. “We are try­ing to show­case the pop­u­lar­ity of th­ese cre­ators, and have them in­ter­act­ing with the com­mu­nity,” says

Head of Youtube part­ner­ships for Youtube MENA, “Th­ese cre­ators are stars in their cat­e­gories and are look­ing for­ward to meet­ing with their fans. We also want the fans to know how much th­ese Youtu­bers ap­pre­ci­ate all the sup­port they re­ceive.”

Uturn Stars at the Dubai Youtube Festival

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