6- Fric­tion­less Sav­ings And Do­na­tions

ArabAd - - TRENDS -

dis­po­si­tion is still in­grained in Mid­dle Eastern cul­ture (think Zakat prac­tices). Dubai’s In­ter­na­tional Hu­man­i­tar­ian City (IHC) and Master­card’s mo­bile app en­cour­ages users to au­to­mate do­na­tions to so­cial causes of in­ter­est, each time a pur­chase is made. “Be­cause of peo­ple’s busy life­styles, they might not have the time to do­nate nor know where to do­nate to. The app gives peo­ple the op­tion of choos­ing to whom and to which cause they want to do­nate to easily”, says

CEO of IHC.

Emi­rates NBD Fit­ness Mo­bile app, UAE Data Source: Bayt

Fric­tion­less de­sign blends phys­i­cal, vir­tual and elec­tronic en­vi­ron­ments, align­ing nat­u­rally to make our lives eas­ier. And in a mar­ket where 58 per­cent of peo­ple in the MENA claim they only save 10 per­cent or less of their monthly per­sonal in­comes and 32 per­cent claim not to be able to save any­thing at all, this is an op­por­tu­nity to fa­cil­i­tate bet­ter fi­nan­cial man­age­ment.

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