6- Frictionless Savings And Donations
disposition is still ingrained in Middle Eastern culture (think Zakat practices). Dubai’s International Humanitarian City (IHC) and Mastercard’s mobile app encourages users to automate donations to social causes of interest, each time a purchase is made. “Because of people’s busy lifestyles, they might not have the time to donate nor know where to donate to. The app gives people the option of choosing to whom and to which cause they want to donate to easily”, says
CEO of IHC.
Emirates NBD Fitness Mobile app, UAE Data Source: Bayt
Frictionless design blends physical, virtual and electronic environments, aligning naturally to make our lives easier. And in a market where 58 percent of people in the MENA claim they only save 10 percent or less of their monthly personal incomes and 32 percent claim not to be able to save anything at all, this is an opportunity to facilitate better financial management.