8- Branded Con­tent Fu­tures

ArabAd - - TRENDS -

Are we near­ing a time when na­tive ad­ver­tis­ing be­comes the new norm, on mo­bile and else­where? In­creas­ingly, this looks to be the case. Brands are ex­pand­ing their con­tent port­fo­lios, wrap­ping na­tive ad­ver­tis­ing con­tent across their suite of chan­nels. STC’S La Ywagif web se­ries is al­ready in its se­cond sea­son. Sim­i­larly, Al Jarir Book­store, is also tak­ing a shot at creative con­tent in the King­dom, with its ‘Flan w 3alan’ Youtube pro­gramme.

Al Jarir Book­store’s ‘Flan W 3alan’ Youtube web­series

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