8- Branded Content Futures
Are we nearing a time when native advertising becomes the new norm, on mobile and elsewhere? Increasingly, this looks to be the case. Brands are expanding their content portfolios, wrapping native advertising content across their suite of channels. STC’S La Ywagif web series is already in its second season. Similarly, Al Jarir Bookstore, is also taking a shot at creative content in the Kingdom, with its ‘Flan w 3alan’ Youtube programme.
Al Jarir Bookstore’s ‘Flan W 3alan’ Youtube webseries