9- Instagram sto­ries

ArabAd - - TRENDS -

for­mat into a 156 page pic­ture sto­ry­book in Ara­bic for chil­dren. With twelve more Ara­bic In­sta­books sched­uled to fol­low, ‘Zain and the Stars’ will be the first in­stall­ment of the brand’s dig­i­tal book se­ries.

Re­gional pub­li­ca­tions Laha and Sayi­daty, are tak­ing ad­van­tage of the high char­ac­ter limit on Instagram cap­tion to pub­lish bite-size ar­ti­cles, life­style ad­vice and even recipes, ac­com­pa­nied by a strong vis­ual lead. Instagram in­flu­encers are also tak­ing to the photo-shar­ing app to share their thoughts in what ap­pears to look more like full-fledged blog posts than min­i­mal photo cap­tions.

Brands are only be­gin­ning to ad­ver­tise on Instagram, but haven’t yet fig­ured out how to cre­ate na­tive con­tent for the plat­form that re­lies on text as much as images. “Whether it’s a lo­cal store or a global brand, busi­nesses want to reach a cap­tive au­di­ence and a com­mu­nity of peo­ple look­ing to be in­spired. With our roots in au­then­tic and vis­ual sto­ry­telling, we pro­vide the plat­form for busi­nesses of all sizes to do their best work and to push the bound­aries of their creative, and thou­sands of busi­nesses across the MENA re­gion are do­ing just that,” says Amy Cole, Brand Devel­op­ment Lead at Instagram EMEA.

Zain, ‘Zain and the Stars’ In­sta­book, Kuwait Data Source: Stepfeed

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