The fifth in­stall­ment of the Dig­i­tal Me­dia Fo­rum, Dubai’s largest gath­er­ing of in­dus­try lead­ers from MENA and around the world, at­tended the an­tic­i­pated event, the­mat­i­cally en­ti­tled, The Dig­i­tal Me­dia Fo­rum pro­vided a net­work­ing plat­form and hosted a line

ArabAd - - EVENTS -

“The Fu­ture Restarts.”

In­dus­try lead­ers, who took to the stage at the Dig­i­tal Me­dia Fo­rum, dis­cussed the im­pact­ing na­ture of the dig­i­tal rev­o­lu­tion, on the struc­ture and or­gan­i­sa­tion of busi­nesses. Em­pha­sis was placed on the need for agen­cies to re­main cur­rent and up-to-date with the ad­vance­ments. Car­los Domingo, Se­nior Ex­ec­u­tive Of­fi­cer, New Busi­nesses and In­no­va­tion at Du, high­lights how the dig­i­tal rev­o­lu­tion is al­ter­ing the way in which in­dus­tries serve their cus­tomers. The chang­ing na­ture of the dig­i­tal world means that com­pa­nies are in need, more than ever, of bring­ing the right peo­ple on board with the nec­es­sary skills to as­sist and han­dle the trans­for­ma­tional shift. “It’s not about the dig­i­tal strat­egy but rather strat­egy in a dig­i­tal world,” Domingo says.

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