Fox Networks Group expands presence in the region
Fox Networks Group expands its Pay TV presence in the Middle East with the launch of three new channels: Fox Family Movies HD, Fox Action Movies HD and FX HD. The three channels will launch in the UAE with elife, in Qatar with Ooredoo & Mozaic TV and via DTH across the MENA region on MY-HD. Sanjay Raina, General Manager and Vice-president of Fox Networks Group, explained that “These sharply defined TV brands fulfill a void that has been identified by our partner affiliates. And they are backed by the high level of content-curation and credibility that FOX branded Pay TV channels are known for.” Raina also declared that such a move was in line with the network's mission as the torchbearer of PAY-TV content distribution. “With the launch of these channels we now have the largest and most diverse portfolio of Pay TV channels amongst our peers. Our presence across all DTH and IPTV platforms gives our brands a reach that is second to none amongst the estimated four million and growing Pay TV households in the region.” Since joining Fox Networks Group Middle East (FNG ME), Raina has driven his mandate for change forward, taking the group's vision of innovation into a unique model across FTA, Pay TV, IPTV and OTT platforms, building beyond the channels' vast international content to craft a unique "made in the region, by the region, for the region" programming. This translates today by an unrivalled social media presence, with almost 13.4 million fans on Facebook for its star National Geographic Abu Dhabi channel, engaging almost 55 million households throughout the Middle East and North Africa, and a reach, which is unmatched.