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UM & Rani Launch multi screen­ing ex­e­cu­tion at Comic Con Dubai 2016

Rani Re­fresh­ments in part­ner­ship with UM Labs, the tech­nol­ogy & in­no­va­tion divi­sion of UM MENA re­cently launched an in­no­va­tive multi screen­ing ex­e­cu­tion at the Comic Con Dubai 2016. This on-ground me­dia ex­e­cu­tion was crafted by com­bin­ing old stream me­dia - pro­jec­tion screens and the most con­sumed chan­nel – mo­bile. UM Labs achieved this multi-screen­ing ex­pe­ri­ence with the sup­port of tech­nol­ogy de­signer Ted­mob.

Comic Con vis­i­tors were urged to con­nect their mo­bile via a ded­i­cated web­site to a grand screen at the Rani stand to Spin & Win by swip­ing their fin­ger across their mo­bile screen ac­ti­vat­ing the ‘Wheel of Ad­ven­ture’ in real time to win var­i­ous prizes. The thrill of win­ing non­stop prizes along with the smart use of tech­nol­ogy cre­ated an over­whelm­ing feed­back, which re­sulted in the Rani stand

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