Labour Day Cel­e­bra­tions

ArabAd - - AD SPOT -

In­ter­na­tional Work­ers' Day, which falls on the 1st of May, is a pub­lic hol­i­day cel­e­brated in many coun­tries world­wide. It also is an oc­ca­sion for brands to join the fes­tiv­i­ties in an an­nual trib­ute to all in em­ploy­ment.

Re­ly­ing on dig­i­tal plat­forms to ex­pand their mar­ket­ing reach, Arabad saw it op­por­tune to high­light three of the coun­try’s renowned brands whose work caught our at­ten­tion in ad­di­tion to the work of an in­de­pen­dent agency.

roast­ers went all trop­i­cal on this one com­mu­ni­cat­ing a laid-back is­land feel. Though the brand now only uses the let­ter ‘R’ and does not sell co­conuts, it none­the­less por­trayed the seed to re­fer to the as­sort­ment of nuts it of­fers. In ad­di­tion, the colours sky blue and baby pink were used to wish both gen­ders a happy day.

Shar­ing a sim­i­lar mes­sage though one that is more so­phis­ti­cated, lo­cal beer brewer turned a com­mon Ara­bic catch­phrase (mind your busi­ness) on its head to com­ply with its mes­sage, namely that of for­get­ting all about work and en­joy­ing a cold one by the shore.

As for the brand, they kept things clean and sim­ple by us­ing the nuts and bolts ap­proach to mimic the ve­hi­cle’s iconic seven-slot grill as a stark re­minder of the qual­i­ties the com­pany is renowned for.

Last but not least, and in a bid to spread the joy of the oc­ca­sion, ad­ver­tis­ing, renowned for their witty and neat vis­ual in­ter­pre­ta­tions used the tagline, “To­day I am busy bar­be­quing”. Us­ing ver­nac­u­lar pun, the word ‘worker’ was in­serted, sug­gest­ing to those en­joy­ing their day off to have a fes­tive meal. The tagline is pow­ered by the strik­ing colour of the yel­low hard­hat and the clas­sic black grill, which were used to com­ple­ment each other and in turn, the oc­ca­sion it­self.

Al Ri­fai Al­maza Jeep Spirit

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