Omnicom Media Group MENA’S specialist companies strengthen leadership
As marketing communications continue to grow in sophistication, Omnicom Media Group MENA has named new leads for its analytics division, Annalect, and its programmatic trading desk, Accuen. These specialist companies report to
recently promoted to regional executive director – specialist companies. Together, these businesses enhance the performance of group agencies OMD and PHD with data and technology products and services. Metaxas’ new remit covers the management of Resolution, of which he was formerly managing director, as well as Accuen and Annalect.
has joined Annalect MENA in Dubai as business unit director. He comes from Annalect UK, where he was director of data platforms leading the rollout of the Aggregate Knowledge Data Management Platform (DMP) as well as other global Annalect products. Ketani is an expert in digital analytics and data-driven strategies and, in his new role, will leverage his 15 years of international experience in web analytics, data platforms and ad operations. He will work closely with both his team at Annalect
Dimitri Metaxas, Raouf Ketani
and the analytics and audience measurement specialists at OMD and PHD. The group has also appointed
as head of Accuen, bringing over 10 years of digital marketing experience at companies such as Cadreon, MEC Interaction and iprospect. In his new role, Csendes will elevate the role of the trading desk and enhance clients’ programmatic executions.
As the programmatic space evolves and grows in significance in brands’ media investments, returns to the group as Accuen’s head of inventory. In this newly created role, he will focus on improving the variety of publishers with which the group works. Together with Csendes, he will ensure Accuen provides access to exclusive inventory to clients of the group’s agencies. Muhammadunni’s role will also see him working with the company’s publisher partners to deliver higher levels of viewability as well as policing fraud. Csendes and Muhammadunni report to Christos Solomi, group director-programmatic, who oversees both Resolution and Accuen.
Csendes Matyas Bushair Muhammadunni
On the 9th of April, 2016 Arabad’s family lost one of its colleagues to a heart attack. Georges, who joined us 20 years ago, worked hard, expressed gratitude for the graces life threw his way, and always believed in a brighter tomorrow. He was just, honest, and sincere in expressing his thoughts and seized every opportunity that came his way to improve the quality of life for those around him and those he loved. His life outside the office saw him take the role of a professional backup singer to one of the country’s renowned Arabic singers and in so doing, brought joy to those present. Georges spoke fondly of his family and despite the health complications that sometimes debilitated him, he always found a way to make things right again. If there is anything more than can be said, it is that even from the great beyond, his memory will always paint a smile on the faces of those who knew him. He will forever be missed. May he rest in peace.
Omnicom Media Group MENA hires new leads in data, analytics and programmatic