Om­ni­com Me­dia Group MENA’S spe­cial­ist com­pa­nies strengthen lead­er­ship

ArabAd - - PEOPLE -

As mar­ket­ing com­mu­ni­ca­tions con­tinue to grow in so­phis­ti­ca­tion, Om­ni­com Me­dia Group MENA has named new leads for its an­a­lyt­ics divi­sion, An­nalect, and its pro­gram­matic trad­ing desk, Ac­cuen. Th­ese spe­cial­ist com­pa­nies re­port to

re­cently pro­moted to re­gional ex­ec­u­tive di­rec­tor – spe­cial­ist com­pa­nies. To­gether, th­ese busi­nesses en­hance the per­for­mance of group agen­cies OMD and PHD with data and tech­nol­ogy prod­ucts and ser­vices. Me­taxas’ new re­mit cov­ers the man­age­ment of Res­o­lu­tion, of which he was formerly manag­ing di­rec­tor, as well as Ac­cuen and An­nalect.

has joined An­nalect MENA in Dubai as busi­ness unit di­rec­tor. He comes from An­nalect UK, where he was di­rec­tor of data plat­forms lead­ing the roll­out of the Ag­gre­gate Knowledge Data Man­age­ment Plat­form (DMP) as well as other global An­nalect prod­ucts. Ke­tani is an ex­pert in dig­i­tal an­a­lyt­ics and data-driven strate­gies and, in his new role, will lever­age his 15 years of in­ter­na­tional ex­pe­ri­ence in web an­a­lyt­ics, data plat­forms and ad op­er­a­tions. He will work closely with both his team at An­nalect

Dim­itri Me­taxas, Raouf Ke­tani

and the an­a­lyt­ics and au­di­ence mea­sure­ment spe­cial­ists at OMD and PHD. The group has also ap­pointed

as head of Ac­cuen, bring­ing over 10 years of dig­i­tal mar­ket­ing ex­pe­ri­ence at com­pa­nies such as Cadreon, MEC In­ter­ac­tion and iprospect. In his new role, Csendes will el­e­vate the role of the trad­ing desk and en­hance clients’ pro­gram­matic ex­e­cu­tions.

As the pro­gram­matic space evolves and grows in sig­nif­i­cance in brands’ me­dia in­vest­ments, re­turns to the group as Ac­cuen’s head of in­ven­tory. In this newly cre­ated role, he will fo­cus on im­prov­ing the va­ri­ety of pub­lish­ers with which the group works. To­gether with Csendes, he will en­sure Ac­cuen pro­vides ac­cess to ex­clu­sive in­ven­tory to clients of the group’s agen­cies. Muham­madunni’s role will also see him work­ing with the com­pany’s pub­lisher part­ners to de­liver higher lev­els of viewa­bil­ity as well as polic­ing fraud. Csendes and Muham­madunni re­port to Chris­tos Solomi, group di­rec­tor-pro­gram­matic, who over­sees both Res­o­lu­tion and Ac­cuen.


Csendes Matyas Bushair Muham­madunni

On the 9th of April, 2016 Arabad’s fam­ily lost one of its col­leagues to a heart at­tack. Ge­orges, who joined us 20 years ago, worked hard, ex­pressed grat­i­tude for the graces life threw his way, and al­ways be­lieved in a brighter to­mor­row. He was just, hon­est, and sin­cere in ex­press­ing his thoughts and seized ev­ery op­por­tu­nity that came his way to im­prove the qual­ity of life for those around him and those he loved. His life out­side the of­fice saw him take the role of a pro­fes­sional backup singer to one of the coun­try’s renowned Ara­bic singers and in so do­ing, brought joy to those present. Ge­orges spoke fondly of his fam­ily and de­spite the health com­pli­ca­tions that some­times de­bil­i­tated him, he al­ways found a way to make things right again. If there is any­thing more than can be said, it is that even from the great be­yond, his mem­ory will al­ways paint a smile on the faces of those who knew him. He will for­ever be missed. May he rest in peace.

Om­ni­com Me­dia Group MENA hires new leads in data, an­a­lyt­ics and pro­gram­matic

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