Key trends to Watch in 2016

ArabAd - - TRENDS -

In­no­va­tion Group MENA has been watch­ing the rapid pro­gres­sion of trends from food to beauty to tech as they de­velop and wane across the re­gion’s markets at vary­ing lev­els of ma­tu­rity. They‘ve put up a re­port ti­tled: ‘Fu­ture 100 Trends and Change to Watch in 2016’ that un­cov­ers some rad­i­cal changes. Au­thored by Men­nah Ibrahim, the 100 trends are cat­e­gorised into 10 ma­jor con­sumer seg­ments. These in­clude cul­ture, tech and in­no­va­tion, life­style, and lux­ury. Some of the 100 trends are home­grown, pow­ered by en­gaged, worldly and cu­ri­ous Arabs; whilst oth­ers, have sprung from var­i­ous cor­ners of the world, and achieved rapid adop­tion in the re­gion. Arabad pub­lished in its June is­sue the main trends iden­ti­fied in Tech/in­no­va­tion and Brands/mar­ket­ing sec­tors. This month, we pub­lish the key trends in Cul­ture and Travel/hos­pi­tal­ity that are shap­ing our re­gion.

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