Key trends to Watch in 2016
Innovation Group MENA has been watching the rapid progression of trends from food to beauty to tech as they develop and wane across the region’s markets at varying levels of maturity. They‘ve put up a report titled: ‘Future 100 Trends and Change to Watch in 2016’ that uncovers some radical changes. Authored by Mennah Ibrahim, the 100 trends are categorised into 10 major consumer segments. These include culture, tech and innovation, lifestyle, and luxury. Some of the 100 trends are homegrown, powered by engaged, worldly and curious Arabs; whilst others, have sprung from various corners of the world, and achieved rapid adoption in the region. Arabad published in its June issue the main trends identified in Tech/innovation and Brands/marketing sectors. This month, we publish the key trends in Culture and Travel/hospitality that are shaping our region.