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AVANT GARDE: Y&R New Zealand, “Mcwhop­per” for Burger King Cor­po­ra­tion. “Look Who's Driv­ing”

In hon­our of Peace Day, Septem­ber 21st, Burger King has in­vited Mcdon­ald's to team up to cre­ate the Mcwhop­per — a burger built for world peace. The cam­paign was launched with a full-page open let­ter from Burger King to Mcdon­ald’s ap­pear­ing in the New York Times and the Chicago Tri­bune. The let­ter ex­tends a friendly, no-strings in­vi­ta­tion to Mcdon­ald’s to par­tic­i­pate in the project, and in­vites them to visit mcwhop­per.com to view the full Burger King peace pro­posal and ev­ery­thing from pack­ag­ing sug­ges­tions to recipe ideas. If they said yes, Burger King be­lieves they would have marked this "burger wars” cease­fire with a one day pop-up Mcwhop­per shop in At­lanta on Peace Day, half­way be­tween both head­quar­ters. Mcdon­ald’s Cor­po­ra­tion has not ac­cepted this pro­posal. To show what the Volvo truck can do, it was given a real chal­lenge. The Volvo Trucks’ Live Test film, “Look who’s driv­ing”, sees four-year-old Sophie drive an 18 ton Volvo FMX through a con­struc­tion area us­ing a re­mote con­trol. The truck has been given sev­eral new func­tions over the year, and the ob­jec­tive of the test is to show how much it can tol­er­ate and how eas­ily it copes in the most de­mand­ing en­vi­ron­ments. Burger King ended up launch­ing the Peace Day Burger for one day in col­lab­o­ra­tion with Denny’s, Way­back Burg­ers, Krys­tal, and Gi­raffes USA.

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