BRANDED CONTENT/BRANDED ENTERTAINMENT:
AVANT GARDE: Y&R New Zealand, “Mcwhopper” for Burger King Corporation. “Look Who's Driving”
In honour of Peace Day, September 21st, Burger King has invited Mcdonald's to team up to create the Mcwhopper — a burger built for world peace. The campaign was launched with a full-page open letter from Burger King to Mcdonald’s appearing in the New York Times and the Chicago Tribune. The letter extends a friendly, no-strings invitation to Mcdonald’s to participate in the project, and invites them to visit mcwhopper.com to view the full Burger King peace proposal and everything from packaging suggestions to recipe ideas. If they said yes, Burger King believes they would have marked this "burger wars” ceasefire with a one day pop-up Mcwhopper shop in Atlanta on Peace Day, halfway between both headquarters. Mcdonald’s Corporation has not accepted this proposal. To show what the Volvo truck can do, it was given a real challenge. The Volvo Trucks’ Live Test film, “Look who’s driving”, sees four-year-old Sophie drive an 18 ton Volvo FMX through a construction area using a remote control. The truck has been given several new functions over the year, and the objective of the test is to show how much it can tolerate and how easily it copes in the most demanding environments. Burger King ended up launching the Peace Day Burger for one day in collaboration with Denny’s, Wayback Burgers, Krystal, and Giraffes USA.