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“High School Girl?”

The film “Shi­seido High School Girls”, takes us into a class­room in which at­trac­tive stu­dents look at the cam­era, made up in Shi­seido’s prod­ucts. Half­way through the film we’re let into the se­cret be­hind the high school girls’ ap­pear­ance. A stu­dent holds a book in which the Ja­panese words trans­lated into English read, “Did you re­alise that there are boys in this class­room?” The tagline, writ­ten on pa­per at the end, “Any­one can be cute”.

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