On May 11, Instagram un­der­took a strik­ing makeover, un­veil­ing a brand new gra­di­ent logo and sleek in­ter­face de­sign. The new logo spurred mixed re­ac­tions on so­cial me­dia as many users found it to be be­yond ex­pec­ta­tions in terms of de­sign, while oth­ers liked the sim­plic­ity of the con­cept, lead­ing to a macro-de­bate over the logo’s aes­thet­ics. Instagram was even­tu­ally the top trend­ing topic on Twit­ter on that Day. The opin­ions and in­ter­pre­ta­tions var­ied greatly among cre­atives and the larger on­line com­mu­nity alike. All in all, the min­i­mal­ist app up­lift was not just about re­plac­ing the good old po­laroid logo but also ex­tended to the inside, putting more fo­cus on the ac­tual vi­su­als with­out nev­er­the­less chang­ing the way users nav­i­gate the app. “The Instagram com­mu­nity has evolved over the past five years from a place to share fil­tered pho­tos to so much more — a global com­mu­nity of in­ter­ests shar­ing more than 80 mil­lion pho­tos and videos ev­ery day. Our up­dated look re­flects how vi­brant and diverse your sto­ry­telling has be­come,” Instagram’s of­fi­cial blog re­lease read.

June 2016

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