INSTAGRAM UNVEILS NEW GRADIENT LOGO
On May 11, Instagram undertook a striking makeover, unveiling a brand new gradient logo and sleek interface design. The new logo spurred mixed reactions on social media as many users found it to be beyond expectations in terms of design, while others liked the simplicity of the concept, leading to a macro-debate over the logo’s aesthetics. Instagram was eventually the top trending topic on Twitter on that Day. The opinions and interpretations varied greatly among creatives and the larger online community alike. All in all, the minimalist app uplift was not just about replacing the good old polaroid logo but also extended to the inside, putting more focus on the actual visuals without nevertheless changing the way users navigate the app. “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become,” Instagram’s official blog release read.