A Beirut-based graphic de­signer who en­tered the field eight years ago has had an epiphany when she started re-think­ing the con­cept of de­sign in a vis­ually clut­tered city. Armed with an MA in Graphic De­sign from USEK’S fac­ulty of arts, she joined Won­dereig

ArabAd - - DESIGN TALENT -

the next eight years, I en­joyed learn­ing, hands on, how to toy with con­cepts, find so­lu­tions and cre­ate last­ing brands within a great team of cre­ative minds.

Be­sides de­sign, what are you pas­sion­ate about and how does it feed into your work?

I’m pas­sion­ate about words. My favourite pas­time as a teenager was to trans­late po­ems from English to French or vice versa, write down the lyrics of my favourite songs, and just read and write. I think hav­ing good writ­ing skills is es­sen­tial to any de­signer, since a lot of lit­er­a­ture comes in when you need to com­mu­ni­cate con­cepts to clients and cus­tomers alike. This pas­sion also led me to the realm of let­ter­ing and ty­pog­ra­phy as a side project since the com­mer­cial world in our re­gion is yet to ap­pre­ci­ate its power.

If you could de­scribe to us your de­sign style in a few words, what would you say?

I think eclec­tic would be a good word for it. I like to give each project its own per­son­al­ity and style and so I do a lot of re­search to ex­plore new ter­ri­to­ries ev­ery time.

June 2016

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