A Beirut-based graphic designer who entered the field eight years ago has had an epiphany when she started re-thinking the concept of design in a visually cluttered city. Armed with an MA in Graphic Design from USEK’S faculty of arts, she joined Wondereig
the next eight years, I enjoyed learning, hands on, how to toy with concepts, find solutions and create lasting brands within a great team of creative minds.
Besides design, what are you passionate about and how does it feed into your work?
I’m passionate about words. My favourite pastime as a teenager was to translate poems from English to French or vice versa, write down the lyrics of my favourite songs, and just read and write. I think having good writing skills is essential to any designer, since a lot of literature comes in when you need to communicate concepts to clients and customers alike. This passion also led me to the realm of lettering and typography as a side project since the commercial world in our region is yet to appreciate its power.
If you could describe to us your design style in a few words, what would you say?
I think eclectic would be a good word for it. I like to give each project its own personality and style and so I do a lot of research to explore new territories every time.