Inside the Midas Awards with Deb Ryan
The Midas Awards for the World’s Best Financial Advertising announced the appointment of Deb Ryan to the position of Executive Director of New York Festivals Midas Awards. Ryan, an accomplished digital executive, will spearhead the global development of the Midas Awards, the only competition to recognise excellence in financial advertising and marketing on a global scale.
With more than 15 years of marketing, account management, corporate communications, new business and sponsorship development experience, Ryan will contribute her accomplished brand building skills to drive expansion of the Midas Awards.
“We’re pleased to welcome Deb Ryan to the Midas Awards, with her strategic viewpoint, diverse marketing experience, and creative enthusiasm, we’re poised for brand expansion,” said Michael O’rourke, President of New York Festivals.
Ryan joins the Midas Awards from Tvsquared where she served as Director of Business Development; guiding prominent brands on their ad spend strategy and its impact. Previous positions include: Director, Digital Marketing & Advertising Partnerships for Smith Hanley Associates, one of the leading big data analytics and IT recruitment agencies and Digital Account Director for Affinion Group, the leader in global customer engagement. She also held the position of Account Director at Story Worldwide where she led strategic content management and brand strategy for such brands as Green Giant, Skippy, Bertolli, and Promise.
Her dedication to the industry and to marketing excellence has led Ryan to share her talents with multiple organizations, holding both chair and board positions with the American Marketing Association, Entrepreneur Women's Networking Group, and FNEW, Fairfield Network of Executive Women.
Arabad caught up with Ryan to learn more on the challenge of leading the Midas Awards into its next phase of expansion.
Consumers want to know that you, as a brand, understand them and feel their pain.
This is your inaugural year at the helm of the Midas Awards, what are your goals to continue the legacy of Midas and expand its global footprint?
I’m really excited and motivated to continue the fine job done by my predecessors, while making sure that we’re exploring the financial advertising landscape with open minds and open eyes. So much attention goes to new mediums (which is warranted), that we must not lose sight of traditional methodologies that are still netting the results desired. It’s easy to get caught up in the shiny new object in the room, and it’s my job to make sure we’re covering all of the industry bases.