Inside the Mi­das Awards with Deb Ryan

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The Mi­das Awards for the World’s Best Fi­nan­cial Ad­ver­tis­ing an­nounced the appointment of Deb Ryan to the po­si­tion of Ex­ec­u­tive Di­rec­tor of New York Fes­ti­vals Mi­das Awards. Ryan, an ac­com­plished dig­i­tal ex­ec­u­tive, will spear­head the global de­vel­op­ment of the Mi­das Awards, the only com­pe­ti­tion to recog­nise ex­cel­lence in fi­nan­cial ad­ver­tis­ing and mar­ket­ing on a global scale.

With more than 15 years of mar­ket­ing, ac­count man­age­ment, cor­po­rate com­mu­ni­ca­tions, new busi­ness and spon­sor­ship de­vel­op­ment ex­pe­ri­ence, Ryan will con­trib­ute her ac­com­plished brand build­ing skills to drive ex­pan­sion of the Mi­das Awards.

“We’re pleased to wel­come Deb Ryan to the Mi­das Awards, with her strate­gic view­point, di­verse mar­ket­ing ex­pe­ri­ence, and cre­ative en­thu­si­asm, we’re poised for brand ex­pan­sion,” said Michael O’rourke, Pres­i­dent of New York Fes­ti­vals.

Ryan joins the Mi­das Awards from Tvsquared where she served as Di­rec­tor of Busi­ness De­vel­op­ment; guid­ing prom­i­nent brands on their ad spend strat­egy and its im­pact. Previous po­si­tions in­clude: Di­rec­tor, Dig­i­tal Mar­ket­ing & Ad­ver­tis­ing Part­ner­ships for Smith Han­ley As­so­ciates, one of the lead­ing big data an­a­lyt­ics and IT re­cruit­ment agen­cies and Dig­i­tal Ac­count Di­rec­tor for Affin­ion Group, the leader in global cus­tomer en­gage­ment. She also held the po­si­tion of Ac­count Di­rec­tor at Story World­wide where she led strate­gic con­tent man­age­ment and brand strat­egy for such brands as Green Gi­ant, Skippy, Ber­tolli, and Prom­ise.

Her ded­i­ca­tion to the in­dus­try and to mar­ket­ing ex­cel­lence has led Ryan to share her tal­ents with mul­ti­ple or­ga­ni­za­tions, hold­ing both chair and board po­si­tions with the Amer­i­can Mar­ket­ing As­so­ci­a­tion, Entrepreneur Women's Net­work­ing Group, and FNEW, Fair­field Net­work of Ex­ec­u­tive Women.

Arabad caught up with Ryan to learn more on the chal­lenge of lead­ing the Mi­das Awards into its next phase of ex­pan­sion.

Con­sumers want to know that you, as a brand, un­der­stand them and feel their pain.

This is your in­au­gu­ral year at the helm of the Mi­das Awards, what are your goals to con­tinue the legacy of Mi­das and ex­pand its global foot­print?

I’m re­ally ex­cited and mo­ti­vated to con­tinue the fine job done by my pre­de­ces­sors, while mak­ing sure that we’re ex­plor­ing the fi­nan­cial ad­ver­tis­ing land­scape with open minds and open eyes. So much at­ten­tion goes to new medi­ums (which is war­ranted), that we must not lose sight of tra­di­tional method­olo­gies that are still net­ting the re­sults de­sired. It’s easy to get caught up in the shiny new ob­ject in the room, and it’s my job to make sure we’re cov­er­ing all of the in­dus­try bases.

Deb Ryan

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