Act Responsible Cannes Tributes 2016
The ACT Responsible Cannes Tribute is a distinction given to outstanding works for good causes. It is the general public vote that decides which agency should receive a tribute. The public was able to vote through an online platform (1 vote= 1 point) as well as on site, at the exhibition in Cannes (1 vote = 3 points). The idea behind this tribute is to reward all of the agencies who have given their talent and creativity towards promoting a good cause as well as increasing the visibility of the favourite campaigns as much as possible. Voting took place from over a month and was divided into four categories : Planet, Human Rights, Education, Solidarity. Out of the 1100 campaigns identified since June 2015 in the ACT Responsible database, 440 were shortlisted to be part of the exhibition and 79 campaigns were showcased in the exhibition (16 in the Planet section, 19 in Education, 22 in Solidarity and 22 in Human Rights). The 2016 exhibition gathered 63 agencies, 71 advertisers from more than 30 countries. Over 6500 votes were collected this year and 12 Tributes (3 in each theme) were distributed.
The Tributes goes as follow: Robin Wood - "Capuchin monkey" , Grabarz & Partner – Hamburg, Germany Robin Wood Germany Robin Wood SPCA Geneva - "Tarot 3", Havas Worldwide Genève – Genève, Switzerland t Brand: SPCA Geneva t Country: Switzerland t Advertiser: Havas Worldwide Geneva
Planet 1ST FAVOURITE 2ND FAVOURITE
WWF - "Orangutan", Publicis Indonesia – Jakarta, Indonesia WWF Indonesia WWF