Two MENA Agencies Win Big at Global Awards
Lebanese based Tagbrands, an awardwinning branding and design agency won the prestigious global accolade, the highest recognition for excellence in rebranding, which is only awarded to 100 companies around the world each year.
The client, Debbane Agri, is the agriculture division of the Debbane Saikali Group, one of the leading agricultural groups in Lebanon and the Middle East. With more than 150 agronomists across the MENA region, the company brings innovation and offers world-class products from multinational companies helping farmers maximise yield and quality of produce while preserving scarce resources.
The challenge was to rebrand the group while maintaining its recognition as an important entity in both the Lebanese and international markets. Energising the brand without losing its time-honoured values was something of a challenge. “We wanted to retain the brand’s core values of innovation, the preservation of the environment, as well as the company’s ideals of being customer-centric,” said
CEO and Co-founder of Tagbrands.
Speaking about the rebrand, Debbane Agri CEO, said, “It was not easy to rebrand as we needed the new brand to carry our history but still bring in a modern and more dynamic look to it. Tagbrands did a beautiful job that made everyone happy and we are very appreciative of the result.”
Karanouh, Etienne Debbane
Karanouh and Debbane