Subway Reveals New Look
American fast food chain Subway has revealed a new logo and symbol, premiering it during the Olympics through two TV spots created by US agency MMB. Subway retains the core colours long associated with the brand – green and yellow – but ditches its italic identity, simplifies its wordmark and creates a new large, graphic “S” shape. The result is a more minimalist typeface that gives the brand a smaller icon for better use in social media.
Suzanne Greco, president and chief executive of Subway, says: “The Subway brand is recognised throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.” The new identity has been in the making since last fall and is said to be a crossfunctional project led by the brand's creative team, working with a variety of design partners. It is expected to roll out across all Subway restaurants, communications, and digital experiences worldwide in early 2017. As the fast-food chain celebrates its 50year anniversary this September, it hopes that this major facelift in seven years will help boost slumping sales and put the brand back on track.
Existing Subway Logo
Original Subway Logo 1968
Subway New Logo