ArabAd - - PEOPLE -

Hill+knowl­ton Strate­gies ap­points Bashar Alka­dhi as the new Chief Ex­ec­u­tive Of­fi­cer for the MENA re­gion. He re­places Sconaid Mcgeachin, who will tran­si­tion in to the role of se­nior vice pres­i­dent, EMEA where she will have a spe­cial re­spon­si­bil­ity for tal­ent and pro­fes­sional de­vel­op­ment in the EMEA re­gion. She will also over­see H+K’S African op­er­a­tions. Alka­dhi joins from the role of COO at H+K’S fel­low WPP com­pany ASDA’A Bur­son-mas­teller, a po­si­tion he has filled since 2010. Prior to that he held sev­eral se­nior PR posts across the Mid­dle East, serv­ing as se­nior vice pres­i­dent and group con­troller at the i2 Group, direc­tor of pub­lic af­fairs at The Co­cacola Com­pany and a found­ing mem­ber of In­ter­mar­kets PR. Alka­dhi will also join H+K’S EMEA man­age­ment team and serve as se­nior vice pres­i­dent, EMEA.

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