Moulin d’or

ArabAd - - CAMPAIGN -

Seiz­ing the op­por­tu­nity that runs in par­al­lel to the sea­son, the bak­ery played on a fre­quently asked ques­tion namely, "raw, half done, or well cooked?" to re­fer to its of­fer­ing of baguettes. How­ever, that very same ques­tion re­lates to a sum­mer tan­ning pref­er­ence! The work came across as a smart and ef­fi­cient way to in­clude the bak­ery's prod­ucts into the ad in a sub­tle, yet eas­ily un­der­stand­able way.

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