ArabAd - - CAMPAIGN -

The mes­sage com­mu­ni­cated in this ad is as clear as it is fresh! So fresh in fact that a cow's ud­der was used to fur­ther il­lus­trate the point. Though dairy prod­ucts may be at a dis­ad­van­tage when pro­mot­ing their prod­ucts, the ex­e­cu­tion, proved in­of­fen­sive, ren­der­ing the cam­paign palat­able (par­don the pun!). With no other com­peti­tors com­mis­sion­ing any advertising for this category in the mar­ket, the sim­ple pres­ence of Taanayel draws the con­sumer to the ad quite suc­cess­fully in­sur­ing brand recog­ni­tion and con­ti­nu­ity.

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