Capitalising on the American National Hot Dog Day held on the 14th of July, the brand used four different visuals. These tell a love story taking place between a bun and a hot dog. The best one, "without you my heart/inside part is empty" is almost visually identical to the other three, which suggest that the visuals might have been under-cooked. Alternatively, they might have been kept intentionally minimal to focus on the message itself. Still, if the purpose of an ad is to be noticed, this campaign did indeed get seen.