ArabAd - - CAMPAIGN -

Cap­i­tal­is­ing on the Amer­i­can Na­tional Hot Dog Day held on the 14th of July, the brand used four dif­fer­ent vi­su­als. These tell a love story tak­ing place be­tween a bun and a hot dog. The best one, "with­out you my heart/in­side part is empty" is al­most vis­ually iden­ti­cal to the other three, which sug­gest that the vi­su­als might have been un­der-cooked. Al­ter­na­tively, they might have been kept in­ten­tion­ally min­i­mal to fo­cus on the mes­sage it­self. Still, if the pur­pose of an ad is to be no­ticed, this cam­paign did in­deed get seen.

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