Grey Group MENA has partnered with Lebanese food company Daher International Food Co (DIFCO) to develop the leading cereal manufacturer’s creative strategies in Lebanon and the Middle East region. Grey’s Beirut team will be in charge of the brand management, creative, digital and social media campaigns for all DIFCO brands, as well as developing the company’s branding, communication and creative strategies for its new and upcoming products. DIFCO is the sole manufacturer of breakfast cereals products in the Middle East, distributed under the hugely popular Poppins brand, which is available to customers through more than 22,000 points of sale throughout Lebanon and are exported to more than 28 countries across MENA and Europe.
One of Europe's largest hotel companies, Rezidor Hotel Group has assigned its EMEA PR duties to Ogilvy PR, as it steps up growth plans across the region. The PR firm will be working across corporate communications, brand, marketing, and employee engagement for the Group’s portfolio of brands that includes Radisson Blu and Park Inn by Radisson. Rezidor's global PR duties were previously handled by Bursonmarsteller, which won the business two years ago. Ogilvy secures the assignment following a competitive review. Ogilvy PR will report to Rezidor corporate communications, PR and reputation management VP Renu Hanegreefs-snehi. The firm will focus on driving an integrated communication strategy across all media channels.