Following a pitch held in May 2016, Beirut-based Angstrom has been awarded the Renault-dacia advertising account. Collaboration has started on August 1st, 2016. Angstrom will be responsible for providing Renault and Dacia strategic, creative and production services. In a first comment on the new account win, angstrom’s Chairman & CEO, Selim-alexandre Namour said: “Renault has been part of my career since its beginnings in the early 90’s. I have held the local and regional accounts during my tenures at Leo Burnett, Black Pencil and Publicis. aside from its emotional repercussions, to me it really feels like a Home Run.” Following a pitch, flydubai appoints global media company, OMD (part of the Omnicom Media Group), to manage its media communications brief across its network and work on its media planning and buying activities, placing high value on data and analytics. Since launching in 2009, flydubai has expanded its network. It currently flies to 90 destinations in 44 countries with a focus on underserved markets and enhancing Dubai’s economic development. MAM Food Co appointed CHEIL
MENA as its lead creative advertising agency for, America’s fifth-largest pizza brand, Papa Murphy’s in the UAE. Effective immediately, CHEIL will provide a full suite of strategic and creative services for Papa Murphy’s including brand strategy, design and advertising activities aimed at building brand awareness and growing its customer base in the highly competitive UAE pizza market, as well as strengthening Papa Murphy’s position as a brand that redefines consumers’ expectations towards QSR (Quick Service Restaurants) sector. MAM Food Co, master franchisee of Papa Murphy’s in the region, opened the 1st UAE store in Q4 2013.The company owns & operates 20 Papa Murphy’s restaurants in Dubai and Abu Dhabi and plans to add another seven by end of 2016.