WINS

ArabAd - - AD TALK -

Fol­low­ing a pitch held in May 2016, Beirut-based Angstrom has been awarded the Re­nault-da­cia advertising ac­count. Col­lab­o­ra­tion has started on Au­gust 1st, 2016. Angstrom will be re­spon­si­ble for pro­vid­ing Re­nault and Da­cia strate­gic, cre­ative and pro­duc­tion ser­vices. In a first com­ment on the new ac­count win, angstrom’s Chair­man & CEO, Se­lim-alexan­dre Namour said: “Re­nault has been part of my ca­reer since its be­gin­nings in the early 90’s. I have held the lo­cal and re­gional ac­counts dur­ing my tenures at Leo Bur­nett, Black Pen­cil and Pub­li­cis. aside from its emo­tional reper­cus­sions, to me it re­ally feels like a Home Run.” Fol­low­ing a pitch, fly­dubai ap­points global me­dia com­pany, OMD (part of the Om­ni­com Me­dia Group), to man­age its me­dia com­mu­ni­ca­tions brief across its net­work and work on its me­dia plan­ning and buy­ing ac­tiv­i­ties, plac­ing high value on data and an­a­lyt­ics. Since launch­ing in 2009, fly­dubai has ex­panded its net­work. It cur­rently flies to 90 des­ti­na­tions in 44 coun­tries with a fo­cus on un­der­served mar­kets and en­hanc­ing Dubai’s eco­nomic de­vel­op­ment. MAM Food Co ap­pointed CHEIL

MENA as its lead cre­ative advertising agency for, Amer­ica’s fifth-largest pizza brand, Papa Mur­phy’s in the UAE. Ef­fec­tive im­me­di­ately, CHEIL will pro­vide a full suite of strate­gic and cre­ative ser­vices for Papa Mur­phy’s in­clud­ing brand strat­egy, de­sign and advertising ac­tiv­i­ties aimed at build­ing brand aware­ness and grow­ing its cus­tomer base in the highly com­pet­i­tive UAE pizza mar­ket, as well as strength­en­ing Papa Mur­phy’s po­si­tion as a brand that re­de­fines con­sumers’ ex­pec­ta­tions to­wards QSR (Quick Ser­vice Restau­rants) sec­tor. MAM Food Co, mas­ter fran­chisee of Papa Mur­phy’s in the re­gion, opened the 1st UAE store in Q4 2013.The com­pany owns & op­er­ates 20 Papa Mur­phy’s restau­rants in Dubai and Abu Dhabi and plans to add an­other seven by end of 2016.

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