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As-Safir logo was de­signed in 1974 by the re­owned Egyp­tian artist Helmi El-touni, who also de­signed the lay­out of the first edi­tion printed on the 26th of March, 1974. The logo fea­tures a dove, which rep­re­sents peace. It also is con­sid­ered as a mes­sen­ger (car­rier pi­geon). The name of the news­pa­per, 'As-safir', ͚ means am­bas­sador in Ara­bic. The round shape and orange colour of the dove re­minds us of the ris­ing sun. How­ever, what is not ev­i­dent, is that the colour is in­dica­tive of an orange, a fruit widely present on the Arab East Mediter­ranean coast stretch­ing from Pales­tine in the South to Syria far­ther North. Fur­ther­more, As-Safir's two main mot­tos are: "the Voice of the Voice­less" and and “Lebanon News­pa­per in the Arab World and the Arab World News­pa­per in Lebanon”.

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