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TIME is one of the most pop­u­lar print news me­dia on In­sta­gram, with a fan­base of over 2.9 mil­lion fol­low­ers. In ad­di­tion to bal­anc­ing be­tween newsy and artis­tic pho­tos, with spe­cial em­pha­sis on cre­ative por­traits of rel­e­vant pub­lic fig­ures, TIME in­tro­duces each of its new cov­ers us­ing a short but ef­fi­cient video an­i­ma­tion of the cover it­self that also fea­tures the head­line on a weekly ba­sis.

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