Ma­rina Joyce, a prom­i­nent UK Youtu­ber, be­came the talk of the en­tire social me­dia sphere af­ter fans started spec­u­lat­ing that there was some­thing wrong with her based on ran­dom clues from her lat­est videos. And while some Twit­ter users con­tem­plated the pos­si­bil­ity of her be­ing vic­tim to do­mes­tic abuse, oth­ers dwelled on the idea that she might ac­tu­ally suf­fer from a psy­cho­log­i­cal dis­or­der and this is ba­si­cally how the hash­tag emerged. Joyce later re­leased two live videos ex­plain­ing that she was do­ing just fine but this did not stop the flood of con­spir­acy the­o­ries about her fate.

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