FP7 leads the way to adopt Face­book at Work

ArabAd - - SOCIAL MEDIA -

The FP7 net­work has suc­cess­fully adopted Face­book at Work across the en­tire re­gion. Ev­ery sin­gle FP7 of­fice is now on Face­book at Work. The ini­tia­tive was driven by Jad Hindy, Re­gional Head of In­no­va­tion, and had the full com­mit­ment and sup­port of Tarek Mik­nas, CEO. FP7 was se­lected by Face­book as part of an in­vi­ta­tion-only first-in-line com­pa­nies to get on the beta plat­form. The agency net­work is stated to be the first advertising agency in the re­gion to adopt the plat­form. Sev­eral groups are setup on this unique shar­ing and com­mu­ni­ca­tions plat­form for FP7 teams to col­lab­o­rate seam­lessly with each other. Each of­fice lo­ca­tion is a group, as are sev­eral spe­cial in­ter­est and pitch re­lated groups. Groups in­clude an In­no­va­tion Clan, IT Sup­port, Data & An­a­lyt­ics, Train­ing, Book Club, Women at FP7, along with sev­eral spe­cial se­cure pitch and ac­count team groups. Face­book at Work is sim­i­lar to Face­book, but is se­cure and locked in to the com­pany. Peo­ple who are not of­fi­cially em­ploy­ees of the FP7 net­work can­not ac­cess the plat­form. Face­book says in their note to staff: “This ac­count is sep­a­rate from your per­sonal Face­book but works in sim­i­lar ways.use News Feed to stay up­dated, join groups to col­lab­o­rate, send mes­sages and get no­ti­fi­ca­tions about what’s most rel­e­vant to you.” The unique for-business only plat­form, Face­book at Work is pitched by the social me­dia gi­ant as a plat­form for com­pa­nies that get things done.

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