What’s Hot and What’s Not Cam­paign Round-up!

ArabAd - - CONTENTS -

Be­fore we get into the "Back to School" advertising frenzy, we thought about pre­sent­ing a quick round up of the most re­cent cam­paigns we came across through­out Lebanon, which caught our at­ten­tion… With sum­mer near­ing its end, a heated yet friendly (how friendly we are tempted to ask our­selves?) bat­tle is rag­ing be­tween lo­cal beer brands. On an­other front, we an­a­lyse why a renowned Le­banese cof­fee brand re­placed its typ­i­cal lo­cal cor­po­rate image with a Western-flavoured ad thereby rais­ing eye­brows and caus­ing a com­mo­tion on social me­dia. In ad­di­tion, we ex­am­ine a hand­ful of ads that tried to set them­selves apart in this overly crowded mar­ket in hope of ris­ing above the noise.

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