What’s Hot and What’s Not Campaign Round-up!
Before we get into the "Back to School" advertising frenzy, we thought about presenting a quick round up of the most recent campaigns we came across throughout Lebanon, which caught our attention… With summer nearing its end, a heated yet friendly (how friendly we are tempted to ask ourselves?) battle is raging between local beer brands. On another front, we analyse why a renowned Lebanese coffee brand replaced its typical local corporate image with a Western-flavoured ad thereby raising eyebrows and causing a commotion on social media. In addition, we examine a handful of ads that tried to set themselves apart in this overly crowded market in hope of rising above the noise.