Is Print Dead?

ArabAd - - CONTENTS - JOE MAKDESSI CLIENT SER­VIC­ING MAN­AGER, IP­SOS

In its an­nual roundup of the re­gional print in­dus­try, Ip­sos com­piled this re­port to show­case the changes that have taken place since the be­gin­ning of this year. What fol­lows, is a coun­try by coun­try study fo­cused on the brands spend­ing most as well as a gen­eral chart de­tail­ing the de­clin­ing de­mand for Print through­out the re­gion.

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