Nada Abi Saleh Managing Director, Leo Burnett – Beirut
On the Burnetters and more, Managing, Leo Burnett explains. The main manifestation of Leo Burnett’s culture is undoubtedly its people, the 'Burnetters', a bunch with a shared purpose: to make a real difference in our clients’ businesses and, through that, in people’s lives, across decades of advertising, geographies, and cultures. What ties in a creative director in Kuala Lumpur with a communication manager in Sao Palo? What brings together a junior planner in Beirut or London to a digital innovation director in Budapest? The obvious answer is our agency culture. On a global level, Leo Burnett, which is a part of Publicis Groupe, is inspired by its diverse and multicultural teams. The Groupe has always maintained a deep commitment to respecting differences, and respecting the individual. From these shared priorities, our agency carries out its own specific actions within the current local framework. When we know that we are constantly faced with the twin challenge of geographical expansion and the digitalization of our business, the only thing that can set us apart is our culture, paired with the multiple training devices to support our teams.