Nada Abi Saleh Man­ag­ing Di­rec­tor, Leo Bur­nett – Beirut

ArabAd - - COVER STORY -

On the Bur­net­ters and more, Man­ag­ing, Leo Bur­nett ex­plains. The main man­i­fes­ta­tion of Leo Bur­nett’s cul­ture is un­doubt­edly its peo­ple, the 'Bur­net­ters', a bunch with a shared pur­pose: to make a real dif­fer­ence in our clients’ busi­nesses and, through that, in peo­ple’s lives, across decades of ad­ver­tis­ing, ge­ogra­phies, and cul­tures. What ties in a creative di­rec­tor in Kuala Lumpur with a com­mu­ni­ca­tion man­ager in Sao Palo? What brings to­gether a ju­nior plan­ner in Beirut or London to a dig­i­tal in­no­va­tion di­rec­tor in Bu­dapest? The ob­vi­ous an­swer is our agency cul­ture. On a global level, Leo Bur­nett, which is a part of Publi­cis Groupe, is in­spired by its di­verse and mul­ti­cul­tural teams. The Groupe has al­ways main­tained a deep com­mit­ment to re­spect­ing dif­fer­ences, and re­spect­ing the in­di­vid­ual. From these shared pri­or­i­ties, our agency car­ries out its own spe­cific ac­tions within the cur­rent lo­cal frame­work. When we know that we are con­stantly faced with the twin chal­lenge of ge­o­graph­i­cal ex­pan­sion and the dig­i­tal­iza­tion of our busi­ness, the only thing that can set us apart is our cul­ture, paired with the mul­ti­ple train­ing de­vices to sup­port our teams.

Nada Abi

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