Get­ting the Mix Just Right

ArabAd - - WHO DID WHAT -

If you’ve been watch­ing Le­banese TV lately, there’s one spe­cific ad you could not have missed. Thanks to its world-class pro­duc­tion and in­no­va­tive ap­proach, the new “Krikita Nuts” TVC cre­ated plenty of buzz and grabbed the at­ten­tion of view­ers of all ages.

Krikita’s brief for the TVC was cer­tainly chal­leng­ing: pro­duce a time­less ad that has global appeal and po­si­tion this lo­cal brand in the in­ter­na­tional pre­mium cat­e­gory.

To pro­duce the cam­paign, ad agency PIMO hired an in­ter­na­tional team of ex­perts who worked on the task for quite some time.

Phase two saw a team of en­gi­neers pro­duc­ing the cam­paign af­ter cre­at­ing eight dis­tinct de­vices that sim­u­late the process each nut goes through from se­lec­tion to roast­ing.

Dur­ing the six-day shoot, 100 ki­los of nuts were used and the lat­est table­top tech­niques em­ployed in parallel with fancy cam­era work and added ef­fects to beau­ti­fully cap­ture the sight of the nuts mov­ing through the air and glass tubes.

The end re­sult was spec­tac­u­lar con­sid­er­ing that no com­puter graph­ics were used to cre­ate the ef­fects. Hadi Charara’s creative sound de­sign, which ac­com­pa­nied the video, achieved the per­fect blend of visual dy­nam­ics and sto­ry­telling appeal.

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