The good, the bad and the very bad

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Month af­ter month, ads sneak in - some on bill­boards oth­ers on so­cial plat­forms, some on bridges and some get in­boxed. They came, we saw, and some­times we were not con­quered at all. But here they are, some of the se­lec­tions that im­pressed us (or did not) this month.

It has been a very lack­lus­ter sea­son for the "back to school" ads, some were re­cy­cled from pre­vi­ous years, some were too hard sell - the photo of a bag, a pen holder, and a bot­tle of wa­ter combo would adorn bridges and not much else. But all in all, no one both­ered to in­ject cre­ativ­ity in this year's crop. Seen on the road.

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