UM Labs launches in­no­va­tion and tech play­books

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UM Labs, the in­no­va­tion and tech­nol­ogy di­vi­sion of UM MENA have an­nounced that they will be re­leas­ing three novelty play­books, an un­miss­able win­dow into key trends and in­no­va­tions aimed to help­ing part­ners stay on the know when build­ing in­no­va­tive brands in the me­dia and mar­ket­ing world in the MENA

Oc­to­ber 2016 re­gion. These books will cover wear­ables, prox­im­ity mar­ket­ing and the cre­ation of dy­namic con­tent. Cur­rently, ‘Em­pow­ered by Wear­ables’ is avail­able on­line, while ‘Prox­im­ity Mat­ters’ and ‘When Tech­nol­ogy pi­lots con­tent’ will be avail­able in the months of Oc­to­ber and Novem­ber re­spec­tively. The play­books are the re­sult of a col­lab­o­ra­tion be­tween UM Labs and Trend­watch­ing, one of the world’s lead­ing trend firms, and Planet Re­tail, a strong ex­per­tise in re­tail research. The trend re­ports will be dis­trib­uted to UM clients and pub­lish­ing part­ners in the MENA re­gion and will also be avail­able to down­load through UM MENA’S web­site.

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