UM Labs launches innovation and tech playbooks
UM Labs, the innovation and technology division of UM MENA have announced that they will be releasing three novelty playbooks, an unmissable window into key trends and innovations aimed to helping partners stay on the know when building innovative brands in the media and marketing world in the MENA
October 2016 region. These books will cover wearables, proximity marketing and the creation of dynamic content. Currently, ‘Empowered by Wearables’ is available online, while ‘Proximity Matters’ and ‘When Technology pilots content’ will be available in the months of October and November respectively. The playbooks are the result of a collaboration between UM Labs and Trendwatching, one of the world’s leading trend firms, and Planet Retail, a strong expertise in retail research. The trend reports will be distributed to UM clients and publishing partners in the MENA region and will also be available to download through UM MENA’S website.