Dubai, of hope and aus­triches

ArabAd - - COVER STORY - BY: TAREK CHEMALY

"All is for the best in the best of pos­si­ble worlds" went the the­ory of philoso­pher Leib­niz, and Dubai seems to be the em­bod­i­ment of that idea. Guin­ness book records? Check. Tall sky­scrapers? Check. Fes­ti­val of this and that? Check. Night­clubs and par­ties? Novem­ber 2016 Check. Gated com­pounds? Celebrity vis­its? Premium con­certs? Top-notch cam­puses? Check, check, check!

Dubai has be­come the hub of the ad­ver­tis­ing world in the Mid­dle East and GCC and this has be­come an in­escapable fact. Sure, there were some bumps along the road such as the all-too fresh 2009 fi­nan­cial crash, with top ex­ec­u­tives leav­ing lux­ury pos­ses­sions and drool-over su­per­cars along the air­port high­way, but all this was sim­ply a small blimp in the Leib­nizian the­ory cited above.

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