Lead­ing the Change

ArabAd - - COVER STORY -

Op­ti­mis­ing the Of­fer­ings

It is ob­vi­ous that the state of the global and re­gional econ­omy is chal­leng­ing. How­ever, this is not the first time that we are faced with such a sit­u­a­tion. We are re­silient and are con­fi­dent that we will meet our 2016 pro­fes­sional and busi­ness ob­jec­tives. Our fo­cus re­mains on pro­vid­ing our clients with a total com­mu­ni­ca­tion so­lu­tion pack­age that will drive their busi­ness for­ward.

The New Align­ment

It is not about break­ing away from the tra­di­tional busi­ness model, but about evolv­ing and lead­ing the change. That is why we are ex­pand­ing our prod­uct of­fer­ing in the Mid­dle East and world­wide, as well as putting our clients at the heart of the or­gan­i­sa­tion. Our align­ment within the new Publi­cis com­mu­ni­ca­tions’ struc­ture will al­low cross-fer­til­i­sa­tion and im­prove ef­fi­cien­cies. Our in­te­grated and spe­cial­ists so­lu­tions will en­able us to bet­ter con­trib­ute to solv­ing our clients’ busi­ness chal­lenges.

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