Making Sense of Change
Leveraging the Work Flow
Dubai is the capital of the regional advertising scene. It means that, like Amsterdam or Singapore, we mostly work with clients who have a regional agenda. In these challenging times it means clients can balance the impact some lesser performing markets have on their business. There’s still plenty of business to go around. These are times of consolidation and preparing for better days to come.
Shifting Toward Relevance
Media and consultancies have been trying to get a piece of the creative pie for a long time. They have never been very good at it. The real threat is that they have the ear of C-level executives when it comes to strategy. Agencies need to learn from this and regain its place at the boardroom table.