Dubai More than a City!

ArabAd - - COVER STORY -

What sets Dubai apart from other coun­tries in the Mid­dle East-es­pe­cially when it comes to craft­ing award-win­ning cam­paigns? I get out of bed ev­ery morn­ing pas­sion­ate about im­pact­ing hu­man be­hav­iour deeply and in the best pos­si­ble way. If this wins awards, great.

With Dubai be­ing a widely di­verse land­scape of peo­ple and cul­tures, is there an ef­fort to craft ad cam­paigns within a cer­tain frame­work for the widest ap­peal? When in search of a com­mon de­nom­i­na­tor one doesn’t nec­es­sar­ily have to land on the low­est.

What are the great­est chal­lenges fac­ing ad cre­atives to­day?

Clients here, as ev­ery­where, in­creas­ingly need to see ex­e­cu­tion to dis­cover the idea and be­lieve in the im­pact.

Any ad­ver­tis­ing trends in Dubai’s that you dis­like? No. I dis­like pro­cras­ti­na­tion ev­ery­where.

Do you find it pro­fes­sion­ally re­ward­ing and per­son­ally in­ter­est­ing to be lo­cated in Dubai? DUBAI is more than a city. It's an idea. A great idea. Be­ing in Dubai is like be­ing in Man­hat­tan in 1690. I love it!

What made you pick Dubai? The guy in my de­part­ment that sings in Ara­bic ev­ery day.

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