A cel­e­bra­tion of the Le­banese Moun­tains through art and... wine

ArabAd - - DESIGN -

Ixsir has ven­tured into art ter­ri­tory with the help of its agency, Won­dereight, team­ing up with Le­banese tal­ents to cel­e­brate Le­banon's moun­tains.

Won­dereight ini­ti­ated the de­sign col­lab­o­ra­tion with three prom­i­nent Le­banese artists who re-imag­ined the pack­ag­ing de­sign for lim­ited edi­tion bot­tles of the Ixsir Al­ti­tudes Red wine.

Jad El Khoury, Zeina Abirached Boulad dressed

and Dima up the bot­tles ac­cord­ing to their in­spi­ra­tion. The results are splashy and eye-catch­ing with beau­ti­ful de­tails, bold colours, flat­ter­ing sil­hou­ette, which cer­tainly re­flect the idea and con­cept. It is to note that Ixsir have al­ways priv­i­leged their source to be "the moun­tains" and re­peat­edly in­sert that in their mar­ket­ing. As for the Ixsir Grand Reserve Red, the new de­signed bot­tle car­ries Gi­bran Khalil Gi­bran's mes­sage: “And when you have reached the moun­tain top, then you shall be­gin to climb.” Not only does the mean­ing­ful state­ment carry a 2017 mes­sage of hope, it also comes in a fes­tive silk screened bot­tle dis­tinc­tively de­signed by Won­dereight to por­tray the var­i­ous Le­banese moun­tains where IXSIR is present.

With the hol­i­day pe­riod not too far ahead, Ixsir chose to de­markate it­self from the com­pe­ti­tion on the mar­ket­ing but es­pe­cially shelf level. And sure it will! SOLL agency, based in Moscow, has de­vel­oped a brand iden­tity, that sells image of Rus­sia. It was made for Yarus. This com­pany works in high-rise de­vel­op­ment in Rus­sia and uses only high-qual­ity, en­vi­ron­men­tally friendly ma­te­ri­als. Yarus ac­tiv­ity is also aimed at at­tract­ing for­eign in­vest­ment from com­pa­nies in­ter­ested in high-rise de­vel­op­ment and seek­ing for a re­li­able part­ner in Rus­sia.

Novem­ber 2016 Ixsir Al­ti­tudes Red

A pro­to­type of high-rise Rus­sia found in a birch bark paint­ing

The visual image com­bines two ideas, the high-rise con­struc­tion and be­ing Rus­sian. The image of a Rus­sian birch-tree was se­lected as a so­lu­tion, as it helped to re­flect about high-rise con­struc­tion along with in­vest­ing the big Rus­sian soul into it. More­over, ac­cord­ing to the de­sign­ers, the se­lected visual im­ages al­lowed ex­press­ing the com­pany’s ad­her­ence to green works and clean con­struc­tion. Grande Reserve Red

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