A celebration of the Lebanese Mountains through art and... wine
Ixsir has ventured into art territory with the help of its agency, Wondereight, teaming up with Lebanese talents to celebrate Lebanon's mountains.
Wondereight initiated the design collaboration with three prominent Lebanese artists who re-imagined the packaging design for limited edition bottles of the Ixsir Altitudes Red wine.
Jad El Khoury, Zeina Abirached Boulad dressed
and Dima up the bottles according to their inspiration. The results are splashy and eye-catching with beautiful details, bold colours, flattering silhouette, which certainly reflect the idea and concept. It is to note that Ixsir have always privileged their source to be "the mountains" and repeatedly insert that in their marketing. As for the Ixsir Grand Reserve Red, the new designed bottle carries Gibran Khalil Gibran's message: “And when you have reached the mountain top, then you shall begin to climb.” Not only does the meaningful statement carry a 2017 message of hope, it also comes in a festive silk screened bottle distinctively designed by Wondereight to portray the various Lebanese mountains where IXSIR is present.
With the holiday period not too far ahead, Ixsir chose to demarkate itself from the competition on the marketing but especially shelf level. And sure it will! SOLL agency, based in Moscow, has developed a brand identity, that sells image of Russia. It was made for Yarus. This company works in high-rise development in Russia and uses only high-quality, environmentally friendly materials. Yarus activity is also aimed at attracting foreign investment from companies interested in high-rise development and seeking for a reliable partner in Russia.
November 2016 Ixsir Altitudes Red
A prototype of high-rise Russia found in a birch bark painting
The visual image combines two ideas, the high-rise construction and being Russian. The image of a Russian birch-tree was selected as a solution, as it helped to reflect about high-rise construction along with investing the big Russian soul into it. Moreover, according to the designers, the selected visual images allowed expressing the company’s adherence to green works and clean construction. Grande Reserve Red