ArabAd - - INTERVIEW -


Ali Mansoor

is over­look­ing the vast­ness of Dubai Ma­rina. Twenty-nine floors below the oc­ca­sional yacht can be seen head­ing out to sea, while around him the di­rec­tor and art di­rec­tor are fi­nal­is­ing prepa­ra­tions for a shoot the fol­low­ing day.

Tired­ness has be­gun to creep in and Mansoor has been work­ing hard for weeks, but he is in good spir­its. “You know, ad­ver­tis­ing has moved into a new era where truth and real value have be­come the pre­req­ui­site for success in the ad­ver­tis­ing in­dus­try,” he says. “The time has come to cut out the crap and the fake su­per­fi­cial glit­ter and to be real and rel­e­vant in a very en­ter­tain­ing and en­gag­ing way. This is what com­mu­ni­ca­tion be­tween brands and

Lorenzo Bas­sano Karim Alcha­habi

Di­rec­tor Lorenzo Bas­sano

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