is overlooking the vastness of Dubai Marina. Twenty-nine floors below the occasional yacht can be seen heading out to sea, while around him the director and art director are finalising preparations for a shoot the following day.
Tiredness has begun to creep in and Mansoor has been working hard for weeks, but he is in good spirits. “You know, advertising has moved into a new era where truth and real value have become the prerequisite for success in the advertising industry,” he says. “The time has come to cut out the crap and the fake superficial glitter and to be real and relevant in a very entertaining and engaging way. This is what communication between brands and
Lorenzo Bassano Karim Alchahabi
Director Lorenzo Bassano