Spirit - a staple of creativity for independence
A special mention goes to Beirut-based ad agency Spirit and here is why. Spirit does it again with a minimalist looking ad made from a paper clip. Yes, a paper clip. And the line is: “Proudly attached”. The slogan nails it perfectly sorry for the pun. But still, at a time when every other brand or company is trying to capitalise on independence day, and judging by previous dreadfulness found on army day, it was interesting to see that Spirit did make the effort, without using the ubiquitous flag, which everyone else did. Spirit seems to lean towards low-key visuals and punchy ad lines. This one was no exception.