Bedi So­hal set to join Saatchi & Saatchi Dubai

ArabAd - - PEOPLE -

One of the top edi­tors at Wired mag­a­zine has been hired by Ap­ple.

has an­nounced that he will leave the pub­li­ca­tion to take on a yet-to-bean­nounced role with the tech gi­ant. Sor­rentino has been the head of cre­ative at Wired since 2013, over­see­ing the brand’s four cre­ative de­part­ments – photo, de­sign, video and pro­duc­tion. He was re­spon­si­ble for crosschan­nel brand pres­ence on print, web, dig­i­tal edi­tions, mo­bile, so­cial, re­tail and live events. He was formerly de­sign di­rec­tor at Condé Nast’s dig­i­tal pub­lish­ing arm, prior to his work at Wired. He was also head of de­sign at Maxim, Blender and WWE, and ran his own de­sign agency from 2003 to 2010. The mag­a­zine con­firmed the move but Ap­ple has not of­fered de­tails of the role Sor­rentino will be tak­ing.

Ap­ple hires Wired head of cre­ative

Billy Sor­rentino

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