Flag-bearers on Lebanon’s Independence Day
Though there are plenty of events for brands to capitalise on, nothing matches the enthusiasm and energy expressed by these come Independence Day. While some rise to the occasion through brilliant and creative work, others literally shoot themselves in the foot.
As has always been the case, using the Lebanese flag is the best way to tie all kinds of brands with their respective audience. Ironically, and specifically to this context, patriotism becomes a must rather than a common denominator.
As Thomas Kolster puts it, "The majority of do-good efforts from brands are ridiculous and nothing but a cheeky pick-up line to charm consumers into buying more."
Many of the ads featured in this section fit that bill. So, instead of getting ahead of ourselves, take the time to sample these and judge for yourselves.