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Flag-bear­ers on Le­banon’s In­de­pen­dence Day

Though there are plenty of events for brands to cap­i­talise on, noth­ing matches the en­thu­si­asm and en­ergy ex­pressed by these come In­de­pen­dence Day. While some rise to the oc­ca­sion through bril­liant and cre­ative work, oth­ers lit­er­ally shoot them­selves in the foot.

As has al­ways been the case, us­ing the Le­banese flag is the best way to tie all kinds of brands with their re­spec­tive au­di­ence. Iron­i­cally, and specif­i­cally to this con­text, pa­tri­o­tism be­comes a must rather than a com­mon de­nom­i­na­tor.

As Thomas Kol­ster puts it, "The ma­jor­ity of do-good ef­forts from brands are ridicu­lous and noth­ing but a cheeky pick-up line to charm con­sumers into buy­ing more."

Many of the ads fea­tured in this sec­tion fit that bill. So, in­stead of get­ting ahead of our­selves, take the time to sam­ple these and judge for your­selves.

Joe Fish

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