Stephane Xiberras of BETC: Unmasking Creativity
Some characters are more interesting to interview than others. Some easier, and some more affable and genuine.
otherwise known as President and Chief Creative Officer of Paris-based BETC, who gave us ‘The Bear’, the Canal+ film ranked as highest awarded ever by the Gunn Report, has so much, going on for him.
At 52, Xiberras sits comfortably at the helm of a major advertising powerhouse, which is going digital in orientation.
The talk starts off with me admitting that the gold-winning entry of BETC at Epica (they scored golds) entitled ‘Dads’ for Canal+ was among my top favourites for the year. The film depicts fathers recording via phone or tablet major events in their children's lives - concerts, marriages, birthdays, basketball games. Except that in the last scene, we discover they were watching live football instead and only faking interest in their children's milestones. Naturally, as a copywriter first, just like Xiberras, I was intrigued as to how such a film gets to be produced.
I feel I am still a gamin; I still play video games; it is always fun to work with me.