SHIFT­ING FO­CUS

ArabAd - - COVER STORY -

“Dis­cour­aged by th­ese losses and hope­ful about Bechir Ge­mayel’s elec­tion, Nakhlé and I de­cided to re­turn to Beirut and shift our fo­cus back to our of­fice there, which dur­ing our in­ter­na­tional ex­pan­sion had suf­fered quite a lot of ne­glect. A num­ber of our clients like Bata and Al­maza, were now work­ing with Jean Claude Bou­los who had cre­ated his own ad­ver­tis­ing agency. That same year, dur­ing the Is­raeli in­va­sion, our of­fices at Minkara, mostly our archives, were de­stroyed by a bomb,” Rizk painfully re­called.

In 1986, the agency opened a branch in Achrafieh in Rizk’s de­ceased fa­ther’s apart­ment to make it more con­ve­nient and safer for its East Beirut em­ploy­ees. Dur­ing that

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