ArabAd - - COVER STORY -

With Alain on board, the agency was un­stop­pable. RA&A’S client list grew sub­stan­tially to in­clude, X-tra, Lib­bys, Dan­ish Ice­berg, Mac­caw, Hyundai, Tamer Frères (Dali, Akira, Swatch…), JTI (Win­ston, Camel) who joined the agency in 2001 and now are in over 15 mar­kets through­out the re­gion. Through this fruit­ful col­lab­o­ra­tion, Rizk met peo­ple whom he has grown to ad­mire and re­spect such as, Karim Ray­dan, Riad Sertin, Majd Abdo, Si­mon Matta, Fadi Hage and many more.

In line with this in­cred­i­ble client ros­ter, the agency, to best ser­vice the MTN ac­count, opened of­fices in Afghanistan, Ye­men, Syria and Su­dan. As a re­sult, Rizk was able to ac­quire many new lo­cal clients. It also opened an of­fice in Dar As Salam to at­tend to JTI.

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