With Alain on board, the agency was unstoppable. RA&A’S client list grew substantially to include, X-tra, Libbys, Danish Iceberg, Maccaw, Hyundai, Tamer Frères (Dali, Akira, Swatch…), JTI (Winston, Camel) who joined the agency in 2001 and now are in over 15 markets throughout the region. Through this fruitful collaboration, Rizk met people whom he has grown to admire and respect such as, Karim Raydan, Riad Sertin, Majd Abdo, Simon Matta, Fadi Hage and many more.
In line with this incredible client roster, the agency, to best service the MTN account, opened offices in Afghanistan, Yemen, Syria and Sudan. As a result, Rizk was able to acquire many new local clients. It also opened an office in Dar As Salam to attend to JTI.