Alain Rizk CEO - Rizk Group

I thought it would be easy but it's not. Do I write about Andre my father or Andre Rizk the ad man? The more I think about it the more I realize they are both the same. If success is measured by a man's commitment to his brands and clients or his client's affinity towards him, then my father is among the most successful!

Most of my memories of my father during my childhood were during the campaign shooting days; I can recall attending or even acting in so many of them: Rayovac, Homme, Picon, Sanita, Bata, even sneaking during Zahar lingerie shoot in our apartment :) just to name a few. Others were watching "strategies" on VHS tapes sent form Paris, analysing the ads of the world together or even spending Sunday mornings observing shoppers at our nearby supermarket.

My father lives by his Mantra: advertising starts at home, knowledge of the consumer is golden, success is measured by the depletion of inventories rather than prizes or even money, and your greatest asset is your name.

My father and I may be different in many obvious ways in terms of personalities, hobbies, management style… But at the core of it all, he instilled in me, and many others that worked alongside him, a deep sense of drive, passion, and tenacity.

He has always led by example through his work. He has often been accused of being a one-man show, but that is because he works the hardest and is a perfectionist. I am proud of being the son of Andre Rizk. Congratulations! Love always. Alain