Alain Rizk CEO - Rizk Group

ArabAd - - AD, CLOSE & PERSONAL -

I thought it would be easy but it's not. Do I write about An­dre my fa­ther or An­dre Rizk the ad man? The more I think about it the more I re­al­ize they are both the same. If suc­cess is mea­sured by a man's com­mit­ment to his brands and clients or his client's affin­ity to­wards him, then my fa­ther is among the most suc­cess­ful!

Most of my mem­o­ries of my fa­ther dur­ing my child­hood were dur­ing the cam­paign shoot­ing days; I can re­call at­tend­ing or even act­ing in so many of them: Ray­ovac, Homme, Pi­con, Sanita, Bata, even sneak­ing dur­ing Za­har lin­gerie shoot in our apart­ment :) just to name a few. Oth­ers were watch­ing "strate­gies" on VHS tapes sent form Paris, analysing the ads of the world to­gether or even spend­ing Sun­day morn­ings ob­serv­ing shop­pers at our nearby su­per­mar­ket.

My fa­ther lives by his Mantra: ad­ver­tis­ing starts at home, knowl­edge of the con­sumer is golden, suc­cess is mea­sured by the de­ple­tion of in­ven­to­ries rather than prizes or even money, and your great­est as­set is your name.

My fa­ther and I may be dif­fer­ent in many ob­vi­ous ways in terms of per­son­al­i­ties, hob­bies, man­age­ment style… But at the core of it all, he in­stilled in me, and many oth­ers that worked along­side him, a deep sense of drive, pas­sion, and tenacity.

He has al­ways led by ex­am­ple through his work. He has of­ten been ac­cused of be­ing a one-man show, but that is be­cause he works the hard­est and is a per­fec­tion­ist. I am proud of be­ing the son of An­dre Rizk. Con­grat­u­la­tions! Love al­ways. Alain

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