As some markets have shown a change or more likely a decrease in their expenditure and interest towards traditional media, Pan Asia continues its economic growth this year with an increase of 12.6%. It is a rising market as more stations are launching and more advertisers are allocating their budgets on Asian TV as their main target has become the MENA audience. We see an obvious change in the ranking of the top brands for 2016 in comparison to 2015. First place, for a second year running, goes to Enchanteur (Body care category). The second position goes to Dabur, which shifted from 3rd place, followed by Dettol, Soft N Cool, Samsung and Lulu Hypermarket. The leading category for 2016 in TV media is Body Care, which ranked 2nd in 2015, followed by Pharmaceutical products and Shampoos. As for the top media agencies rankings in 2016, 1st is Starcom Media Vest Group, 2nd position goes for Universal Media followed by MEC, Axis AD and OMD. The following TV channels are monitored under the Pan Asia umbrella: ARY Digital, Asianet, Asianet middle east, B4U Movies, B4U Plus, Colors TV, Fox Sports ME, Geo TV, Hum Mena, Imagine DIL SE, Imagine Movies, Kairali Arabia, Kappa TV, Mathrubhumi News, Mazhavil Manorama, OSN Sports HD Cricket, Set Max, Sony TV, Star Gold, Star Plus, Ten Sports, Zee Cinema, Zee TV.